China's Clothing Industry Is At Home And Abroad, How To Achieve Industrial Upgrading
Mar 17, 2020
Abstract: The General Office of the State Council recently issued the “Consumer Product Standards and Quality Improvement Plan (2016-2020)” (hereinafter referred to as the “Plan”), which proposes that the apparel industry must adapt to the development needs of individual consumption, fashion consumption, quality consumption, and brand consumption. We will expand the personalized customization, scale customization and high-end customization industries, and win the consumer market with precision design, precision production and precision services. Industry insiders said that at a time when China's clothing industry is at
Keywords: The General Office of the State Council recently issued the “Consumer Product Standards and Quality Improvement Plan (2016-2020)” (hereinafter referred to as the “Plan”), which proposes that the apparel industry must adapt to the development needs of individual consumption, fashion consumption, quality consumption, and brand consumption. , Expand the personalized customization, scale customization and high-end customization industries, and win the consumer market with precision design, precision production and precision services. Industry insiders said that while China's clothing industry is at home and abroad, the printing and distribution of this high-spec "Planning" is the right time.
Challenge the clothing industry in the Internet era
"Post-90s" Miss Wu who works for a commercial bank in Beijing is a fan of ZARA (Fast Fashion Brand under the Spanish Inditex Group). Styles are sold out as soon as they become available, and changes are made every week. "
Affected by the Internet culture, Chinese people have begun to strengthen their personalities. From "post-80s" to "post-90s", each age group has different consumption concepts and personalization has been continuously enhanced. The consumer tendency of the Internet population has now begun to enter a stage of "de-branding" again. The prevalence of fast fashion reflects this change in consumer concepts. Consumers no longer pursue high-quality products. Wear it for many more years. The characteristics of fast fashion are first-class design, second-class workmanship, and third-class fabrics, so its cost performance is relatively high.
Shan Li, director of the Beijing-Tianjin-Hebei Coordinated Development Office of the Beijing Apparel and Textile Industry Association, believes that with the overall increase in China's economic volume and national consumption capacity, people will definitely pursue more. Clothing is also one of the manifestations of change. People Will gradually say goodbye to the physiological consumption stage of clothing and enter the psychological consumption stage. The meaning of psychological consumption is to get satisfaction, happiness, to show personality, statement and so on. These are very abstract concepts, they need to be expressed through specific carriers, such as clothing.
If the traditional clothing consumption corresponds to the large-scale industrial production of clothing, thousands of pieces of the same style of clothing are quickly produced on the assembly line; then, the personalized fashion clothing consumption in the Internet era corresponds to small batches and multiple frequencies. Flexible production, one style may be one or twenty pieces. The upgrading of China's clothing industry and the digestion of huge overcapacity will mainly rely on this flexible production method to achieve AAA
The General Office of the State Council recently issued the "Consumer Product Standards and Quality Improvement Plan (2016-2020)" (hereinafter referred to as the "Plan"), which proposes that the apparel industry must adapt to the development needs of individual consumption, fashion consumption, quality consumption, and brand consumption, and strengthen personality. The customization, scale customization and high-end customization industries win the consumer market with precision design, precision production and precision services. Industry insiders said that while China's clothing industry is at home and abroad, the printing and distribution of this high-spec "Planning" is the right time.
Challenge the clothing industry in the Internet era
"Post-90s" Miss Wu who works for a commercial bank in Beijing is a fan of ZARA (Fast Fashion Brand of Spain's Inditex Group). She said: "ZARA takes a personalized route, with a small amount and a large amount. It does not wait for you to look good. Styles are sold out as soon as they become available, and changes are made every week. "
Affected by the Internet culture, Chinese people have begun to strengthen their personalities. From "post-80s" to "post-90s", each age group has different consumption concepts and personalization has been continuously enhanced. The consumer tendency of the Internet population has now begun to enter a stage of "de-branding" again. The prevalence of fast fashion reflects this change in consumer concepts. Consumers no longer pursue high-quality products. Wear it for many more years. The characteristics of fast fashion are first-class design, second-class workmanship, and third-class fabrics, so its cost performance is relatively high.
Shan Li, director of the Beijing-Tianjin-Hebei Coordinated Development Office of the Beijing Apparel and Textile Industry Association, believes that with the overall increase in China's economic volume and national consumption capacity, people will definitely pursue more. Clothing is also one of the manifestations of change. People Will gradually say goodbye to the physiological consumption stage of clothing and enter the psychological consumption stage. The meaning of psychological consumption is to get satisfaction, happiness, to show personality, statement and so on. These are very abstract concepts, they need to be expressed through specific carriers, such as clothing.
