Escape The Homogenization And Upgrade The Differentiated Road
Jul 04, 2019
The upgrade of the image is only the first step. It determines the consumer's first impression of the brand, but to become the best choice for consumers, they must finally speak with the product! Therefore, taking root in the market, investing in what you like, and making products that consumers like are kings!
Recognizing this sincerity, every year, we organize R&D personnel to participate in the Frankfurt exhibition in Germany and the Paris Home Show in France. We will learn about international cutting-edge design, understand fashion trends, broaden our horizons and inspiration, and at the same time, we will do a good job in market research in major distribution areas across the country. Study the preferences of the target consumer groups and design products that are truly suitable for the market.
After 80 and 90, it is the main consumer of the current and future N years of consumption. This group of people has obvious labels. The pursuit of a product is not purely practical value, but more is whether the cultural value behind the product fits with itself.
The products have a clear subdivision style, a low-key gentleman style, a luxurious romantic tone, a fresh literary fan, a retro girly style, a trending individuality, a classical oriental beauty, and each style corresponds to a class. People, allowing consumers to talk to products in the process of consumption, or even let products speak for consumers, a style that conveys a value and a way of life.
In addition, several large-scale single-piece products will be launched every year to represent the brand and create a unique brand IP. “Golden partner” is innovative in craftsmanship and unique in the industry; “Silk Road Legend” is demanding on materials and promotes Chinese silk culture; leather seats, traditional craftsmanship combined with modern fashion, upgrade experience; next, “100 years of embroidery” will be launched. Inheriting intangible cultural heritage, paying tribute to traditional craftsmanship; cotton cotton mat series, conveying the concept of “slow down to life” and lead a young lifestyle. Each big piece has its own story and unique brand value, giving consumers a unique sensory and spiritual experience.
In the homogenized market, boldly taking a new step and seeking a differentiated survival model, just like delivering a dawn in a chaos, will inevitably lead consumers to open up a new experience space!
