Italian Fabrics Dome-class Products Take Root

Despite the economic crisis that lasted for several years, Italian fabrics still stand at the top of the “pyramid”. Whether it is the fabric itself or the market operation, the status of Italian fabrics cannot be shaken.

High-end quality is only for long-term development

Some people say that Italian fabrics are good because the raw materials are good, the wool is made of Australian wool, the cotton is Egyptian cotton, and their dyeing and finishing technology is also very advanced, and the finishing techniques are also very detailed, which makes the quality of Italian fabrics even better. In terms of color, feel, texture and other aspects are closely aligned with fashion trends. But more people say that even if they use Australian wool and Egyptian cotton, they also master the techniques of dyeing and finishing, but they can only get the fur of Italian fabrics and can't grasp the essence. Even experts who study biology say that Italian fabrics are good because of the good quality of Italian water. The spring water in the Alps in northern Italy is the basis for the quality of the fabric. The water quality determines the color fastness, the dyeing and finishing effect, and the fashion index of the final fabric. This almost “deified” description makes Italian fabrics even more out of reach.

For those who are familiar with Italian fabrics, the “good” of Italian fabrics stems from the accumulation of hundreds of years, stemming from the constant pursuit of innovation and experimentation, stemming from the enthusiasm for the fabric industry.

The Italian fabric factory pursues perfection of detail, regards quality as faith, and is committed to long-term development, not only in every product, but also in the ubiquitous corporate culture. In production, it is necessary to make high-quality products with care, not only to reduce costs and increase profits, but to reduce the quality requirements. In addition to the use of advanced technology equipment suitable for the characteristics of its own products, quality control at each link is the key. Not only the control of raw material purity and process is very strict, from raw materials to crafts, it maintains the world's top level. From the sewage treatment workshop, we can also see that the company pursues perfect attitude. In order to protect the water quality of rivers, many Italian fabric factories have actively upgraded sewage treatment equipment. The treated sewage quality is much higher than the local government's emission standards.

Britain, Italy and China are the world's three major fabric exporters. The fabrics produced by the British are traditional and heavy, while the Italians have tried more colors, stripes and manufacturing processes to make the fabrics lighter and more fashionable, according to the target market. Italian fabrics are also constantly improving due to changes in consumption and demand.

Now it seems that the continuation of the high-end route has become the core advantage of Italian fabrics, but in the past it was a challenge. People have accumulated accumulated purchasing experience and finally accepted the concept of quality first.

Innovation model boosts market demand

According to data from the Italian Fashion Industry Economic Research Center, the total sales of Italian fabrics in 2014 exceeded 8 billion euros, an increase of 3.8%. After years of weak demand and continued sluggishness, the domestic demand market increased by 4.4%. Among them, the total export value of 4.4 billion euros increased by 3.3% over the previous year. Although the export of fabrics to China has dropped by 9.6%, which has made many Italian fabric companies feel unprecedented pressure, the “Chinese market” is still one of the key targets of Italian fabric companies.

After signing a five-year cooperation agreement with the Intertextile Excipients Expo in 2012, the Italian Milano Unica pavilion has been in close contact with the Chinese market for three years. Silvio Albini, chairman of the Milano Unica pavilion, said: "We have set two The goal has been achieved – the first goal is to showcase quality products in an elegant environment; the second goal is to provide Italian exhibitors with a wealth of business opportunities to reach out to potential Chinese markets.” With the deepening of the intertextile excipients Cooperation, in March this year, representing the Italian quality and creative fabric companies, a strong national pavilion once again appeared in the Shanghai Spring Exhibition. In the minds of Italian fabric companies, going to China is not only to promote the "Made in Italy" national brand, but also to promote the Italian fashion industry to take root in the overseas market of China.

Although the financial crisis lasted for seven years ruined tens of thousands of jobs in Italy, the Italian wool industry still firmly holds the top of the world's exports of such products. After seven years of hardships, the Italian fabric industry has undergone a transformation, learning the way to survive, and being able to find opportunities while responding to the crisis.

An industry insider familiar with Italian fabrics said that the first Italian fabric companies that entered the Chinese market have stood up in the economic crisis, and the situation has forced more and more Italian companies to enter the Chinese market. With the formation of China's high-end market, the current Chinese market has changed considerably compared with previous years. First of all, the buying groups of high-end brands are no longer concentrated in first-tier cities such as Beijing, Shanghai and Guangzhou, and there are many second- and third-tier cities with amazing purchasing power. Therefore, Italian companies should learn to sink the market and develop ways, and adjust their own goods and styles according to the climate and personal preferences of the North and South cities in China. Secondly, China's consumer groups are increasingly “de-branding”, no longer chasing brands and paying more attention to product quality. Therefore, Italian companies that want to enter the Chinese market must learn to truly understand the Chinese market. In addition, in the past, the demand for Italian high-end fabrics by Chinese clothing brands was mainly concentrated in men's wear. At present, the demand for Italian fabrics for high-end women's wear is also gradually increasing, and even high-end children's wear has increased the demand for Italian fabrics.

In recent years, due to the continued strength of the euro, the export situation of Italian fabrics is grim. Today, the euro is in line with the US dollar, which not only changes the US market, but also opens up new opportunities in other markets linked to the US dollar, which is convenient for the increase of the total export volume of Italian fabrics. . Under such circumstances, Italian companies are more eager to find Chinese partners who can cooperate for a long time, have plans, and have mature operating models, in order to promote their long-term and steady development.

With the good reputation accumulated in the Chinese market in the past 20 years, the Italian fabrics that have experienced the baptism of the economic crisis have stepped down from the “altar” and firmly grasped the Chinese market with high-end quality and innovative operation mode.