Textile And Garment Export Structure Changes

In the first four months of this year, China’s textile and apparel exports totaled US$79.64 billion, down 2.7% year-on-year, with textile exports down 0.5% and apparel exports down 4.2%. According to industry insiders, the severe export situation will accelerate the survival of the fittest for China's textile and garment export enterprises.

Recently, China’s textile and apparel exports have declined, and textile and apparel exporters are under pressure. According to industry insiders, the severe export situation will accelerate the survival of the fittest for China's textile and garment export enterprises.

According to statistics from the General Administration of Customs of China, in April this year, China’s textile and apparel exports reached US$19.88 billion, down 16.3% year-on-year; in the first four months, China’s textile and apparel exports totaled US$79.64 billion, down 2.7% year-on-year, of which textile exports The decline was 0.5%, and clothing exports fell by 4.2%.

Industry analysts pointed out that in the past 10 years, China's textile exports have basically grown at a double-digit rate, and China's unilateral share in the international market has also been rising. According to the statistics of the World Trade Organization, China’s share of the total international textile and apparel trade has increased from 10% 10 years ago to 37%. With the rise of exports from ASEAN countries such as Vietnam and Cambodia, China’s share will grow at a low rate, and the space for continued substantial growth is very limited.

Export market economy is sluggish

The relevant personages of the China Chamber of Commerce for Import and Export of Textiles said that the United States, Japan, and the European Union are the three main markets for China's textile and apparel exports, and they are also the most important driving force for export. As the EU and Japan continue to be affected by the economic downturn, the market is sluggish and consumers lack the willingness to consume, so that importers no longer have a positive and strong willingness to purchase. There is a certain recovery in the US market. In addition, the exchange rate of the US dollar against the RMB is basically stable, which makes the export of the US market relatively stable.

According to media reports, although China has continuously increased its efforts in exploring emerging markets in recent years and achieved some results, the export growth of emerging markets represented by ASEAN, Brazil, and Russia is not enough to make up for the decline in traditional markets. The vacuum coming. Because Russia is subject to economic sanctions, the market is also difficult to achieve. The exports of ASEAN countries represented by Vietnam and Cambodia have grown rapidly, absorbing a large number of orders for major goods that have been lost from China due to cost and price constraints. Therefore, in general, China's export market is undergoing structural changes.

Textile clothing enterprises accelerate the survival of the fittest

The reporter learned that in the first three months of this year, China's textile and apparel exports experienced a small increase after a large ups and downs. In the first three months, China’s textile and apparel exports totaled US$59.78 billion, a year-on-year increase of 2.8%, which was 14.2 percentage points lower than the growth rate in the first two months of this year. Some analysts believe that the export volatility in the first quarter is affected by the holiday factors. Although it is impossible to accurately judge the general trend, it has already shown that the export of the industry is under great pressure. The continued decline in April further confirms this judgment.

"The situation of the entire textile and garment export market is more severe than that shown by the figures. From the perspective of the entire international environment, the current situation in the United States is more prosperous, and the situation in other regions is also very severe. In addition to the raw material price factor, the influence of the exchange rate factor is the main cause. In particular, the appreciation of the renminbi against the euro has made it more difficult for China to export to Europe." Zheng Shaosan, vice president of Guangdong Textile Industry and Trade Group Co., Ltd. and Guangdong Textiles Import and Export Group Co., Ltd. said.

The relevant person in charge of the China Chamber of Commerce for Import and Export of Textiles pointed out that there are currently about 80,000 textile and garment export enterprises in China, and the total number of export enterprises is large. The continued fierce international competition will make those who have strong ability to withstand risks and have comprehensive strength. Big companies win. At the 117th Canton Fair, the orders of large-scale advantageous enterprises such as Sumeta and Cathay continued to maintain relatively stable growth. As the market reshuffle continues, orders will continue to concentrate on good large-scale dominant companies, and the trend of market polarization will continue.

In addition, some analysts pointed out that the rise and fall of the export value is related to the fluctuation of the price of textile raw materials. The decline in the price of raw materials represented by cotton is one of the factors that reduce the total export volume.

Home textiles merchants failed to reduce sales

Recently, the price of home textile products in both shopping malls and online stores has dropped sharply. Although merchants have launched promotional discounts, they have not been able to increase the sales of home textile products, and the sales market is very bleak.

Merchants have launched promotions

Recently, the reporter visited the Beijing home textile product sales market and found that the prices of home textile products are relatively low. The discounts on the price of home textile counters in many shopping malls are not small. Some merchants hang out the "last spring promotion" brand, some business posters are called "new summer products, the lowest 50% off", and some merchants are engaged in clearance activities to attract consumers.

The reporter came to the Hanguang Department Store in Beijing. In the home textile sales area, I saw many products with paper cards and red signature pens clearly marked with discounts. The discounts are basically in the 50% to 75% range. The discounts for individual promotional products are not even Up to 40% off. The reporter found that the bedding products with large discounts in the shopping malls are mainly concentrated on high-end products such as duvets, silk quilts and high-end bedding sets. A brand of home textile counters original price of more than 4,000 yuan of six sets of bedding products, the promotional price is only 1803 yuan, a original price of more than 1,300 yuan blanket sales price of more than 600 yuan.

“At present, the price of home textile products is relatively low. Most merchants hope to increase the enthusiasm of consumers through discount promotions.” A salesperson at a home textile counter in Hanguang Department Store told reporters. “We are doing the next season to do activities and attract more passengers. Nowadays, young people who are suitable for marriage are one of the mainstream groups of home textile consumption. This group has grown up in the Internet age and is increasingly tending to online shopping, diluting the consumption of physical stores. Now Store management needs to spend more thoughts." A salesperson of a brand home textile counter said.

Not only is the price of home textile products in the malls falling, but the prices of home textile products on major online shopping platforms are also very low. The reporter found in the online store that some home textiles such as Mengjie, Luolai, Fuanna and other brands have an average price of 400~600 yuan. In their online flagship store, there are many more than 100 yuan of summer quilt, 200~300 yuan. Four sets of bedding products.

“Compared with shopping malls, the price of our online textile products is lower. Both quilts and bedding sets have low-priced products, and we hope to increase sales,” said a shop owner who sells home textile products.

Low sales of home textile products

Although the price of home textile products has fallen sharply, its sales volume is not high. The reporter visited the home textile market and found that the home textile brand store is arrogant, the business is light, and the sales staff are chatting in twos and threes. “Recently, the prices of home textile products are relatively low. We have also launched some promotional activities, but the sales situation has not been expected. The consumers are less likely to buy, and many people just take a look and leave.” A salesperson in the home textile area of Juntai Department Store said. “When I came to the mall, I found that my home textile products were launched with promotional activities. The discounts were very low. It was really attractive. However, I didn’t lack home textile products at home, so I just strolled around and didn’t plan to buy home textile products. "One consumer said.

"In the past two weeks, the transaction situation of the goods was not very optimistic. In order to increase sales, our online store played a promotion, but I did not expect that the large-scale promotion activities still failed to increase the sales volume of home textile products. Recently, the network The profitability of the store has been affected.” A shop owner of home textile products at Tmall Mall said.

Cashmere enterprise plastic brand for profit

With the increasing export of cashmere products in China, more and more enterprises realize that product quality and customer reputation are the foundation of sustainable development of the company. Therefore, they attach great importance to brand and service construction, strengthen product quality management, and take the competitive road of comprehensive ability to win. .

Increase in exports of cashmere products

The reporter learned that China is not only the largest country in cashmere production, but also the largest exporter of cashmere products. The advantages of raw materials, labor costs and product quantity make China's cashmere products quite competitive in the international market. At present, the global cashmere production is about 20,000 tons. China produces about 1.8 tons, accounting for more than 80% of the world's total output; annual exports of no more than 3,000 tons of cashmere, accounting for about 60% of global cashmere trade.

According to media reports, at present, the types of cashmere products in China have developed from non-wool to cashmere yarn and cashmere sweaters, from knitted products to woven products and circular machine one-time garments; the product structure extends from woollen, pure spinning to worsted and Multi-component blending; the technical content of the products is gradually improved, and the cashmere products are transformed into high-strength worsted and light-weight four-season garments. The application range of cashmere products has been further expanded, the technical content has been continuously improved, the product grade has been steadily improved, and the export of products has increased year by year. China has gradually formed a characteristic industrial advantage while having the advantages of cashmere resources.

According to the relevant person in charge of the China Chamber of Commerce for Import and Export of Textiles, due to the resource advantages of cashmere production, most of China's domestically produced cashmere is processed in China. 3,000 tons of cashmere imported from Mongolia and other countries are also processed in China. At present, China has concentrated 93% of the world's cashmere raw materials, mainly exported to Japan, the United States, Italy, France and other more than 40 countries and regions, accounting for 80% of the world's exports. According to statistics, compared with previous years, the proportion of Chinese cashmere and its products decreased, and the export of cashmere products increased.